First SMUFS run a huge success with Everyone Active

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Almost 60 people took part in the first in a series of free coaching sessions on Wednesday designed to help runners prepare for this year’s Siglion Sunderland City Half Marathon and 10K on Sunday 7 May.  Start Me Up For Sunderland (#SMUFS) kicked off with an event based at the Everyone Active gym in Silksworth, where over 50 runners were put through their paces.  Originally launched in 2015, the #SMUFS initiative has become a key part of the build up to the Run Sunderland Festival and is designed to help less experienced runners prepare for the challenge of the 10K or half marathon.  On Wednesday evening, eight run leaders from local clubs managed the event and the session provided participants with advice and encouragement from friendly guides and coaches, tailored to their varying levels of experience, ability and confidence.  After the event, Everyone Active invited runners to stay at the Silksworth site and stretch out in the pool or gym, or just warm up in the showers.  All of the #SMUFS runners received a free training t-shirt.

Future #SMUFS sessions will be on 15 February, 16 March and 19 April and full details will feature on the event website, Facebook page and Twitter (@Sunderland10K).  Places are very limited and available on a ‘first come first served’ basis – anyone interested should email to be added to a waiting list.  The Siglion Sunderland City Half Marathon and 10K are being organised by Events of the North, in partnership with Sunderland City Council and Active Sunderland.  For a second year, both races are being sponsored by Siglion, the development partnership which is carrying out major regeneration projects on the Vaux site and at other locations in the city.  The 2017 events are also be sponsored by Totum Sport for the first time, as official performance partner.

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.