Creating a Narrative for charity fundraising in the Siglion Sunderland City 10K

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The Narrative Communications team - preparing to tackle the Siglion Sunderland City 10K

Staff from a marketing firm in Sunderland will set the fundraising pace during the city’s big running festival this year by supporting five charities.  A team of eight runners from Narrative Communications is aiming to raise over £1,000 for good causes by tackling the Siglion Sunderland City 10K on Sunday 13 May.

The Run Sunderland Festival 2018 is being organised by Events of the North, in partnership with Sunderland City Council and Active Sunderland.  Featuring the Siglion Sunderland City Half Marathon and 10K, it will take place on Sunday 13 May.  Siglion, the development partnership which is carrying out major regeneration projects on the Vaux site and at other locations in the city, is once again sponsoring both races.  The races will start and finish in Keel Square, a site that has become a symbol of Sunderland’s renewal and regeneration.


Based in the BIC on Sunderland Enterprise Park, Narrative Communications delivers a range of specialist marketing services for clients throughout the North East and further afield.  During a planning day, the Narrative team decided that taking part in the Siglion Sunderland City 10K would be a great bonding activity, giving everyone a challenge and a reason to get fit during the first part of 2018.  Keen to support some good causes in the process, Narrative staff chose to run for Maggie’s Centre, Grace House, The Sir Bobby Robson Foundation, Marie Curie and Great North Air Ambulance.


Kieron Goldsborough, managing director of Narrative Communications, comments:

“Some of us have taken part in the Run Sunderland events before and we’ve really enjoyed the experience and the atmosphere.  We’re going to have a big Narrative team in the Siglion Sunderland City 10K this year and although there’s certainly going to be some keen competition over who crosses the finishing line first, our main aim is to raise as much money as possible for some fantastic charities that mean a lot to us.”

To support the Narrative Communications team in their fundraising visit

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