“I want to try to beat my previous times!”

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In the first of our Everyone Active runner profiles we have fitness manager Pam who is returning to Sunderland to try to better her previous 10K best!

Name: Pam Knox

Job title: Fitness Manager

Everyone Active Centre: Raich Carter

Siglion Sunderland 10K goal: To try and beat my time from the previous years and have fun!

Top training tip: Stamina and perseverance: do not think you cannot complete the run

Race Day Target: 60mins or fingers crossed, below

Favourite motivational quote: Don’t stop when you’re tired, stop when you’re done.

Good luck Pam from all at Events of the North

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.