New sponsor to offer 50 free places at the 2017 Run Sunderland Festival

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The organisers of the Siglion Sunderland City Half Marathon and 10K have announced Totum Sport as a new event partner. The Sunderland-based sports nutrition company has signed up to sponsor the 2017 races and has started a campaign to recruit 50 local runners who will receive free places on either the half marathon or 10K on Sunday 7 May as part of ‘Team Totum’.

Totum Sport is a natural electrolyte supplement that contains 78 minerals to sustain strength and hydration, reduce muscle cramps and injuries, and support faster recovery after exercise. The company is aiming to sign up runners from throughout the city to join Team Totum for the Siglion Sunderland City Half Marathon and 10K and is encouraging participants of all abilities, from experienced club athletes to beginners. As well as free places on one of the races, members of the team will be given Totum Sport to take throughout their training, and the company will follow the team to get weekly updates on their progress in the run up to the event. Recruitment of the 50 runners has started online – to register your interest visit

Leeanne Hedley, Operations Manager of Totum Sport comments: “We are so excited to be performance partners for the Siglion Sunderland City 10K and Half Marathon. We previously sponsored the Kielder Marathon weekend which was a massive success so we are thrilled to be involved in the Sunderland event.

“Being a Sunderland-based company, it’s great for us to support local sporting events. We’ve decided to launch Team Totum at the Run Sunderland Festival as we are really passionate about our city, and we hope that lots of people across the North East sign up to be a part of our team. We’re looking forward to welcoming people onto Team Totum, and also to working with the Events of the North for future events.”

Event founder Steve Cram adds: “We are delighted to welcome Totum Sport as a sponsor. It’s great to have another local business as a partner, alongside Siglion. Team Totum is a brilliant initiative and supports the work that we are doing with Sunderland City Council and Active Sunderland to encourage more residents in the city to lace up their trainers and have a go at running, while also getting even more local club runners involved in these big events on their doorstep. I look forward to following the progress of the Team Totum 50 as they prepare for the half marathon and 10K next May.”

The Siglion Sunderland City Half Marathon and 10K are being organised by Events of the North, in partnership with Sunderland City Council and Active Sunderland. For a second year, both races are being sponsored by Siglion, the development partnership which is carrying out major regeneration projects on the Vaux site and at other locations in the city. For more information about the 2017 events and to book a place on one of them visit

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.