Press Release: Club Challenge Dublin Prize Announced

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Sunderland Festival of Running Offers Dublin Trip as Prize Incentive to Club Runners

Organisers of the 2014 Sunderland Festival of Running have announced details of a racing challenge designed to attract running clubs from throughout the North East to the Sunderland City Half Marathon and 10K.  The Sunderland City Challenge is being sponsored by travel company HolidayDiscountCentre and offers three cash prizes, with the first prize also including a trip for four to Ireland.

The 2014 Sunderland Festival of Running will be held on Sunday 4 May and will involve two main races that start and finish at the Stadium of Light.  Since its launch in 2011, the Sunderland City 10K has grown into a popular established road race on the North East sporting calendar.  Introduced last year, the Sunderland City Half Marathon will follow a flatter route with fewer turns in 2014, offering runners an opportunity to post fast times early in the summer season.

To qualify for the Sunderland City Club Challenge, each club must enter a minimum of three finishers in each event, one of whom must be female (again, in each race).   The team with the lowest cumulative time from their best two performances in the 10K and Half Marathon (including at least one female counting in each event) will be crowned Sunderland City Club Challenge winners.

North East based online travel company HolidayDiscountCentre has agreed to sponsor the Sunderland City Club Challenge, allowing the event organisers to offer improved prizes for the top three clubs.  The winning club will receive £500 and will get to send a team of four to the Rock n’ Roll Dublin Half Marathon in August.  The prize includes travel and accommodation.  The second team prize is £200 and the third team will win £100.

Steve Cram, founder of the Sunderland City Half Marathon and 10K, comments:

“We are really happy with the new route for the half marathon.  It’s a flatter and more straightforward course and it should appeal to club runners who are determined to post fast times in the first half of the year.  Both the half marathon and 10k routes also offer plenty of great vantage points for spectators, which will add to the atmosphere and sense of occasion.

“We’re delighted to welcome HolidayDiscountCentre on board as an event sponsor and the team there has come up with a great prize for the Sunderland City Club Challenge.  Thanks in no small part to its football club, Sunderland has developed really strong links with Ireland and I am sure that competition to win a team trip to the Dublin Rock ’n Roll Half is going to be very fierce indeed.  The challenge has always been an important part of our races in Sunderland and I look forward to seeing clubs from all over the region, and further afield, battling it out for the honours on 4 May.”

Steve Campion, managing director of HolidayDiscountCentre, adds:  “Having participated in the team marathon at the Sunderland festival of running last year, we are delighted to be able to sponsor the Sunderland City Half Marathon and 10K in 2014.  This is a great opportunity for us to support a high profile event in the North East, where we have been established for over 10 years.”

Kevin Carr, chairman of Sunderland Harriers, adds:

“The superb Club Challenge team prize will no doubt attract many more clubs and our attempt to retain the title will stretch us fully.  But we will be up for the challenge!”

The event organisers are expecting more than 4,000 people to take part in the Sunderland Festival of Running events on 4 May 2014, with thousands more lining the streets of Sunderland to support the runners.  For more information about the 2014 events and to book a place on one of them visit www.sunderlandcity10k.com.

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For further media information please contact Right Lines Communications:

Chris Lines: 07971 868329, chris@rightlines.info or www.twitter.com/chrisjlines.

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.