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Siglion team set for 150-mile treadmill challenge

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Regeneration specialist’s staff running to support Barnardo’s 150th anniversary

The Siglion team in Sunderland is stepping up its training for the Sunderland 10K race with an office treadmill challenge that’s raising money for children’s charity Barnardo’s.

Siglion, the joint venture company behind the redevelopment of five sites across the city, is sponsoring this year’s Sunderland 10K run and Half Marathon on May 1. Teams from the regeneration and development company will be entering the races but before that, staff are taking on the 150-mile treadmill challenge to mark Barnardo’s 150th anniversary.

A treadmill has been installed at the Siglion headquarters in the Echo 24 Building, where team members will be endeavouring to cover 150 miles during April. Visitors to the building will be able to see their efforts through the glazed walls of the boardroom, where the treadmill has been positioned.

Siglion asset manager, Paul Stewart, who is himself a keen runner and will be taking part in the 10K race, said: “Part of Siglion’s overarching agenda is to motivate as many people of Sunderland to enjoy a healthier lifestyle by taking part in more exercise.

“That’s why we’re sponsoring the runs – 4,000 people complete the races every year, but very few are from SR postcode and we hope to encourage them to get more active.

“Another way we’re supporting well-being in the city is by producing a very sustainable but active built environment, so the regeneration we aim to get underway at the former Vaux Brewery site is based around inspiring people to keep active and motivated when they are in the buildings.

“The design will boost opportunities for people to be as active as possible. For example the first phase includes a new clifftop walkway along the full length of the northern boundary of the site, and the completion of the Keel Line, opening up the area for strolls, longer walks and runs.”

The Sunderland runs are organised annually by former Olympic runner Steve Cram’s company Events of the North, which organised the link up with Barnardo’s. Many local people will be taking part in the races in support of the charity.

Kara Gillies from Barnardo’s said: “The treadmill challenge is a fantastic idea and we’re delighted Siglion has chosen to support our 150th anniversary in this way. As the official charity of the Sunderland City runs, we still have places available in the events for as little as £15 for those who would like to fundraise for Barnardo’s and support some of the most vulnerable children in the North East.”

“We wish all the best to those taking part in the treadmill challenge and look forward to seeing everyone at the finish line on May 1.”

Councillor Paul Watson, leader of Sunderland City Council, said: “This year’s 10K and Half Marathon races will bring thousands of people into Sunderland.

“We’re looking forward to welcoming them into the city, which will be undergoing a radical transformation over the next few years, beginning at the former Vaux Brewery site which marks the start and end of the races.

“We applaud Siglion’s efforts, both on the treadmill and as part of its wider efforts to get people in Sunderland more active.”

siglion-john seager and kara gillies

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.