Launch of Team Totum, members will be taking part in Sunderland 10k and Half Marathon, with Steve Cram, Aly Dixon, and Katie Bulmer-Cooke.

Totum Sport launches ‘Team Totum’ in Sunderland with 50 aspiring runners

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Sunderland-based sports nutrition company Totum Sport has kicked off 2017 by launching a project to prepare 50 local runners for the Run Sunderland Festival in May. After being recruited late last year, ‘Team Totum’ gathered for the first time in the Everyone Active gym at the Sunderland Aquatic Centre before watching Sunderland take on Liverpool at the Stadium of Light, where Totum Sport was match sponsor. Athletics legend Steve Cram and TV star and fitness entrepreneur Katie Bulmer-Cooke were also on hand to offer advice and encouragement to team members ahead of four months of training.

Totum Sport opened applications to join Team Totum in November, and shortlisted 50 runners to join the team for the Siglion Sunderland Half Marathon and 10K on Sunday 7 May. The runners who are part of Team Totum have received free entry for the race they have chosen, and are being provided with Totum Sport products to use while training between January and May. Totum Sport is a natural sports nutrition supplement that contains 78 electrolytes to sustain strength and hydration, reduce muscle cramps and injuries, and support faster recovery after exercise.

Leeanne Hedley, Operations Manager at Totum Sport comments:

“We were delighted to launch Team Totum at the Sunderland versus Liverpool match to kick off the new year. We started Team Totum to celebrate running in the North East – and the volume of applicants we received was crazy.

“We have had great support from Everyone Active, where we held the launch before the match for all 50 team members. It’s great to see so many people getting involved with running in Sunderland and we can’t wait to launch Team Totum properly at what will be a great event.”

Steve Cram adds: “It’s fantastic to have such an enthusiastic sponsor. Totum Sport has really embraced the Siglion Sunderland City Half Marathon and 10K and Team Totum is a great initiative to encourage and support those runners who really want to enter one of the races, but who are a little short of experience or confidence. I look forward to following the progress of Team Totum over the next few months and I am sure that they will have a fantastic experience on the streets of Sunderland on 7 May.”

Ian Bradgate, Everyone Active’s contract manager for Sunderland, comments: “We were only too pleased to offer our support for the Team Totum launch. It’s a fantastic idea and a great way of encourage more people in the area to take up running.

“As a company, we are extremely passionate about getting people active, and it’s great to work with companies like Totum Sport who share the same enthusiasm. We hope the team enjoyed the match and we wish them the best of luck with their running.”

The Siglion Sunderland City Half Marathon and 10K are being organised by Events of the North, in partnership with Sunderland City Council and Active Sunderland. For a second year, both races are being sponsored by Siglion, the development partnership which is carrying out major regeneration projects on the Vaux site and at other locations in the city. The 2017 events are also be sponsored by Totum Sport for the first time, as official performance partner. For more information about the 2017 events and to book a place on one of them visit

PHOTO CREDIT: The Sunderland Echo

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.