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University on starting line to support Sunderland City Run

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We are proud to announce that The University of Sunderland will be supporting this year’s Siglion Sunderland City 10k and Half Marathon.

In partnership with The Run Sunderland Festival, the University is sponsoring the event, encouraging all staff and students to pull on their trainers and sign up to the challenge on Sunday 13th May, starting at Keel Square in the city centre.

Inspiring their campus community towards a healthy and active lifestyle is part of the University’s wider wellbeing campaign of activities to ensure staff and students are in good physical and mental health, enabling them to thrive and achieve their on-going aims and ambitions.

Supporting city events such as The Run Sunderland Festival also helps the University achieve its own key strategic aims to make a significant social economic and cultural contribution to our environment, engaging with key partners and supporting areas such as health, sport, wellbeing and enterprise.

Graeme Thompson, Pro Vice-Chancellor People and Places, said: “We are delighted to be lending our supporting to this year’s Siglion Sunderland City 10k and Half Marathon, it’s a wonderful event and gains in popularity year after year.

“I have no doubt many of our staff and students will want to be part of this fantastic race that takes in a host of Wearside’s many wonders from our spectacular coast to the recent exciting developments taking place in the city, all invigorated by a brilliant atmosphere.”

He added: “We believe our University has an important role to play in the City, making a significant social, economic and cultural contribution to our locality that encourages our staff and students to engage with and support our communities.By partnering with The Run Sunderland Festival we’re able to make a wider contribution to our place and to society.”

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DS Media + Events is the brainchild of Steve Cram, who heads a team who have extensive experience in event organisation, delivery and marketing of major sporting events, as well as broadcasting and the media. Steve, former international athlete, World Record holder and Olympic medallist is also director of Extra Mile, which has acted as consultant to numerous major running events such as the Bristol Half Marathon, Jane Tomlinson’s Run For All and has organised the elite road races at the Middlesbrough 10K.